Tweet Photo, effectively the next hottest thing since twitter has asked the masses for a new logo to promote itself with. The company is looking for Twitter users, who will effectively become their core customers, to provide feedback and vote for their favorite design.
The closing date for graphic designers to submit their logo into the contest is April 14, 2009 at 12:03am GMT. Many companies are now “crowdsourcing” and its proving to a be a cheap and effective way to get the best design out there.
Twitter is no stranger to crowdsourcing. Twitter effectively did crowdsourcing with its bird design, purchasing it for $10 to $15, an iStockphoto spokeswoman told wired.com. According to Rodney Rumford, Co-Founder of TweetPhoto, “There’s no better way to engage your customers than to have them design and vote upon your creative needs.”
Crowdsourcing is a simple concept. Twitter asks for a new logo and send out thousands of invitations to its users and designers. Those people recognize the benefit of producing what will be a world famous logo and send through their best work and ideas. The result? A definite excellent logo one would hope!
Take twitter’s current bird logo. Its simple and arty and the best thing about it is the fact that its fast becoming instantly recognizable on any website it is shown. One could even go as far as to say that the Twitter logo even enhances a website, making it look more cool, happening and with it.
I’m guessing Twitter gets a lot of responses for this logo request. Hell, I’m even tempted to enter an idea myself. You know what they say. If your not in you can’t win! Good luck to us all!