A look at some of the most enduring logo designs of all time.
1) World Wildlife Fund
A simple illustration of a Panda is all it took to make this highly recognizable logo and instant classic.
It’s usually found in black and white but sometimes the black can be replaced by another color such as green or something similar.
The Panda isn’t very detailed but this is where the logo succeeds. It doesn’t have to be and it most certainly gets the message across.
The logo is known throughout the world and sometimes can be seen without the “World Wildlife Fund” written under it.
Perhaps it’s true mark of success can be taken from the fact it doesn’t need words for people to instantly know what it is and stands for.
Another visual treat is the Batman logo.
Instantly recognizable, this logo also rarely needs words to accompany it and is usually spotted in black and yellow.
The main form is taken from the simple illustration of a bat. Nothing is over complicated.
The illustration is not detailed and lends itself more towards a simplified symbol which is ultimately readable by just about anyone.
A classic form which has been used time and time again. It has been used throughout the Batman movies and on many other forms of merchandise. In fact anything can be found sporting this logo presently, helped along by the fact that it’s judged by most to be cool.
You will probably find it next time you’re out looking for a T-shirt on a hot day!
A worldwide brand such as Coca Cola needs no introduction, nor does its logo.
Known throughout every corner of the world, the Coke logo is perhaps a shining example of how best to market a product.
Rarely changing or altering from its original shape, this logo is a classic loved and known worldwide.
The name itself comes from the drinks two original ingredients, coca leaves and kola nuts. The logo consists of the two words Coca and Cola in a bright red color.
Simple and effective, it certainly gets the message across when you hold the bottle of the fizzy soft drink.
You are drinking one of the most recognizable branded product in the world.
4) Nike Classic
The Nike swoosh is a definite logo nobody forgets.
Yet many are surprised to learn that this was designed by Graduate student Carolyn Davidson in 1972 for a mere $35.
I would definitely say that Nike got themselves a bargain!
The result is a brand name that is deemed so popular and cool its founds its way onto shaved heads, tattooed arms and various other personal belongings.
The success of the logo can perhaps be seen in the fact that the Nike brand has been taken by people , used and adapted to represent the cool or fun aspect of their lives.
It’s a red colored swoosh that endures in Nikes brands and products as well as sport, popular culture and the lives of many.
Another sporting brand logo, Puma is quite similar in style to the Nike brand.
It features one striking and simple element in the design to get its message across. It’s not a swoosh. This time it’s a Puma!
Usually in a deep green the Puma is set to look like its jumping over the logo’s words.
Pretty effective seeing as this is a logo for a company which supplies people with equipment and clothing to exercise and play sport in.
The Firefox logo is a relatively new brand but one which has risen quickly.
Representing a website browser which now challenges the supreme and widely used Microsoft Internet Explorer, you would expect this to be a beast of a logo and in many ways it is.
It’s not simple.
It contains many elements but yet it’s nice to look at and it draws your eye.
t took me many months to realize that the fiery swish that circles the globe is actually the top of a fox.
But then it’s taken many months for Firefox to slowly but surely take some of the market share in the website browser industry.
Perhaps it’s fitting to look at the logo from this angle then.
The BMW logo is a largely national brand representing Germany and its might as a major car supplier over the last century.
The checkerboard pattern evokes a curiosity and indeed yields clues to the origin of this car giant.
The checkerboard is in blue for the sky and white. It also reminds us of the Bavarian flag.
The overall logo is a rotating airscrew.
BMW originally built planes that bombed the factories they eventually took over.
There is a pride in this logo and a robust sense, one that reflects the very product the sell today- cars!
8 ) MTV
The MTV logo needs no introduction.
It’s a simple M shape with a more playful TV written across it.
It has appeared over the years in many guises but the overall concept remains the same.
It’s a worldwide brand and succeeds in its simple message.
It’s simple forms get the message across very quickly, something a television station needs to do, especially in this fast modern world of moving image and pop culture.
The adidas logo is another very simple brand but one that works very effectively.
It consists of three different sized triangles. Named after the founder Adolf (Adi) Dasler, the three triangle shapes reportedly represent his three sons.
The logo is an international brand and works well in getting its message across throughout various sporting venues worldwide.
10) Mickey Mouse
The Mickey mouse logo needs no introduction.
A vital part of Disney, it consists of a simple shaped silhouette of the mouse himself.
It’s a very simple shape and form but it does the job and it does it well. Children immediately recognize the brand where ever it goes and consequently so do the adults.
The logo can be seen everywhere from movies and stores across the world to even a cruising company branded with the Disney theme.
A shining example of logo design at its most successful and best.
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March 19 2009 | Xtra | Comments Off