Starbucks have dropped the words ‘Starbuck’s Coffee’ from their logo design citing future business plans as the reason.
For the future, they see themselves as not just a Coffee seller and could soon be offering things like ice cream and alcohol in their american stores.
Its a bold move which assumes that the general public already identify the logo design with the Starbucks brand and therefore don’t need any written text to remind them.
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January 06 2011 | Xtra | Comments Off