Consumers React Negatively to New Gap Logo Design

 

 

In 2010 clothes retailer Gap scrapped a new logo design it had rolled out after just one week.

Why?

The original logo, having been used for 20 years or so was a very well known example of a successful brand on the high street.

It was simple yet elegant and not overstated, a blue box with the word ‘GAP’ written in white inside.

The newly rolled out logo kept the blue box but it was now significantly smaller. It sat behind the word ‘GAP’ now written in black lettering.
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January 11 2011 | Xtra | Comments Off

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