+London Logos Branding a City

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London Olympics
Look at the new Olympics logo for London!  Its brash, its pink and some might say its all over the place! Most importantly though, its different and this is perhaps what counts. It has a distinct eighties electric feel to it and its definitely become controversial. When it was released many were in outcry demanding its demise but I reckon we should give this little gem time to mature and grow on us. Will we look back at this decade in years to come and point to it as a classic design? Anything is possible!

 

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Museum of London
Patterns are eye catching and hold your attention. Expect to see more of these types of logos in the future. The Museum of London have a new logo featuring patterns overlapping and full of vivid colour. There is a seventies retro feel here and it definitely makes the viewer take notice.  This is perhaps, like the London Olympics logo a new modern design which may take a few years to be appreciated by the public.  In essence its not your typical museum type logo.  This is a strength and not a weakness.  It allows the logo and consequently the Museum of London brand to stand out from the crowd in a creative way.  It would be interesting to compare visitor figures to the logo and its introduction within the museum brand.  Perhaps there is a report on that somewhere.

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Think London
A logo with a lot happening in it!  It’s a tourism logo intended to promote London on the international stage.  Johnson Banks designed it.  Heres what they have to say..” Think London’s job is to sell the city as a location to the world’s businesses. ‘Forget Paris, Berlin, Beijing, set up in London instead’ is their pitch. So how do you distill all that London has to offer into 1 symbol? Well, you don’t. You use 45. We twisted the famous skyline 180 degrees into a reflection and made a new skyline out of all the other factors that would help you choose the city.”

We have seen this idea before and many will argue its now fast becoming over used.  City skylines rearranged into a cool looking graphic so that people will notice it and say “wow”.  The concept kind of works here though.  Its in cool blue and it looks cool.  The reflection shows elements from the real London skyline, whereas the upper skyline contains the new symbols.  To the potential traveler thinking about visiting London I think it works.  Its full of fun and things to do, just like London.  Its attractive,  eye catching and real.

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London Underground
A timeless symbol of quality.  Designed by Edward Johnston, in 1918, this logo needs no introduction.  It’s a roundel, usually red with the name of the appropriate station placed along the middle.  The logo design has become an international symbol for London. And one many Londoners are proud of.  It can be found in all the tube stations throughout the city and beyond.  The logo is so famous it has been used for other things as well.  There are many references in culture to the logo, including parodies of it using different station-names, particularly in London advertisements for unrelated products & services. I would guess that this logo is going to be around for a long time to come.

April 03 2009 | Xtra | 2 Comments »

+ Logo Design Trends for 2009

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Every year new trends emerge in logo design. Old trends from years before surface also and the odd time its always evident that logo design follows other design areas such as illustration and graphic design quite closely. This year, logo design is going all decorative with pattern being the main choice for most designers. Illustration has become very decorative over the last few years and this is definitely beginning to influence Logo Design. Here are five trends to watch out for.

1. Pattern Logos

Patterns are eye catching and hold your attention. Expect to see more of these types of logos in the future. The Museum of London have a new logo featuring patterns overlapping and full of vivid colour. There is a seventies retro feel here and it definitely makes the viewer take notice.

2. 80’s Geometry

Look at the new Olympics logo for London and you will see a prime example of this. Its brash, its pink and some might say its all over the place! Most importantly though, its different and this is perhaps what counts. It has a distinct eighties electric feel to it and its definitely become controversial. When it was released many were in outcry demanding its demise but I reckon we should give this little gem time to mature and grow on us. Will we look back at this decade in years to come and point to it as a classic design? Anything is possible!

3. Shapes

Shapes are big at the moment and very simple to create. So much so that when Belfast City Council released their new Tourist logo a few months ago many laughed at the price tag. Coming in at around 430,000 pounds, the logo features a very expensive heart shape which could also look like a big letter “B”. Its simple and looks like it could have been created in 5 minutes but it certainly gets the message across and draws your attention.

4. Street Art

Street art is big at the moment. Its matured from its days of ridicule and trainline graffiti to sophisticated illustrations next to the windows of classy boutiques and of course the famous Banksy and his wonderful thought provoking works on random streets. Perhaps its time to put a little street art into logo design. It still has a wonderful raw feel about it and definitely catches your eye. The logo for Nuero Punks is a great example. Raw in form but brilliantly thought out, it draws your eye and has you wanting to know more immediately.

5. Typographic

Perhaps the most classic style of logo has always been typographic and its come back in a big way over the last few months. Its simple and in that simplicity is a wonderful effective remedy for logo design. Do we need pictures and shapes to convey our message? How about just using an effective font over the words to get the message across. Upside Down productions is a great example of this. It’s a logo consisting of the words “Upside Down” literally upside down! Its easy, its light and playful and I like it a lot!

March 19 2009 | Xtra | 3 Comments »

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