We worked for Wyndham Hotel Group in Pheonix producing a menu that would ultimately end up printed or downloaded from the website.
The menu design therefore had to be versitile, having both print and website functions to cater for.
We took inspiration from the already established bradning of the hotel chain using the attractive blue colour they use and added the logo design of the hotel group throughout the menu.
The menu is separated by blocks of background colour, each colour grouping parts of the menu into distinct meal times such as breakfast, lunch or dinner. Items on the menu are listed in a simple straight forward manner with product photography added at keypoints to highlight superior offerings and whet the appetite.
The result is a colourful menu that combines the hotel branding and colours to highlight an attractive menu for hotel guests.
August 13 2012 | Graphic Design | Comments Off