+Crowdsourcing the New Logo for Tweet Photo

tweet-photo-logo.pngTweet Photo, effectively the next hottest thing since twitter has asked the masses for a new logo to promote itself with.  The company is looking for Twitter users, who will effectively become their core customers, to provide feedback and vote for their favorite design.

The closing date for graphic designers to submit their logo into the contest is April 14, 2009 at 12:03am GMT.  Many companies are now “crowdsourcing” and its proving to a be a cheap and effective way to get the best design out there.

Twitter Crowdsourcing
Twitter is no stranger to crowdsourcing.  Twitter effectively did crowdsourcing with its bird design, purchasing it for $10 to $15, an iStockphoto spokeswoman told wired.com.  According to Rodney Rumford, Co-Founder of TweetPhoto, “There’s no better way to engage your customers than to have them design and vote upon your creative needs.”

Crowdsourcing is a simple concept.  Twitter asks for a new logo and send out thousands of invitations to its users and designers.  Those people recognize the benefit of producing what will be a world famous logo and send through their best work and ideas.  The result?  A definite excellent logo one would hope!

tweet-photo-logo-contest.jpg

Instant Classic?
Take twitter’s current bird logo.  Its simple and arty and the best thing about it is the fact that its fast becoming instantly recognizable on any website it is shown.  One could even go as far as to say that the Twitter logo even enhances a website, making it look more cool,  happening and with it.
I’m guessing Twitter gets a lot of responses for this logo request.  Hell, I’m even tempted to enter an idea myself.  You know what they say.  If your not in you can’t win!  Good luck to us all!

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+ When Logo Design Goes Wrong

ogc-logo.jpg

The British Government and logo design. A likely match? Possibly not and definitely not in the case of the logo redesign for the Office of Government Commerce, the OGC. When turned on its side the new logo looks a little rude. How long did it take for someone to recognize this when the logo was revealed? Five minutes! Apparently employees spotted the mistake as soon as it was revealed.

A spokesman for OGC said: “It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC – and it is not inappropriate to an organisation that’s looking to have a firm grip on Government spend.”

The logo, for the Office of Government Commerce, was intended to signify a bold commitment to the body’s aim of “improving value for money by driving up standards and capability in procurement”. I’m sure it does just this. It’s a simple idea- robust and official but one can’t ignore the fact that it looks like a man with an erection. I wonder why this wasn’t spotted in the design studio before the logo was passed and approved for the client.

The simple answer is we are all human and mistakes do happen. Designers are peculiar folk. We get so wrapped up in an idea and work on it for hours, days even that we sometimes miss the obvious. When designing I always try and get a second opinion. Perhaps this is a good example of why a second opinion counts for so much. I for one will be asking others to take a quick glance at projects I’m working on just to be sure!

Paul

March 25 2009 | Xtra | 1 Comment »

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