A look at some of the most enduring logo designs of all time.
1) World Wildlife Fund
A simple illustration of a Panda is all it took to make this highly recognizable logo and instant classic.
It’s usually found in black and white but sometimes the black can be replaced by another color such as green or something similar.
The Panda isn’t very detailed but this is where the logo succeeds. It doesn’t have to be and it most certainly gets the message across.
The logo is known throughout the world and sometimes can be seen without the “World Wildlife Fund” written under it.
Perhaps it’s true mark of success can be taken from the fact it doesn’t need words for people to instantly know what it is and stands for.
Another visual treat is the Batman logo.
Instantly recognizable, this logo also rarely needs words to accompany it and is usually spotted in black and yellow.
The main form is taken from the simple illustration of a bat. Nothing is over complicated.
The illustration is not detailed and lends itself more towards a simplified symbol which is ultimately readable by just about anyone.
A classic form which has been used time and time again. It has been used throughout the Batman movies and on many other forms of merchandise. In fact anything can be found sporting this logo presently, helped along by the fact that it’s judged by most to be cool.
You will probably find it next time you’re out looking for a T-shirt on a hot day!
A worldwide brand such as Coca Cola needs no introduction, nor does its logo.
Known throughout every corner of the world, the Coke logo is perhaps a shining example of how best to market a product.
Rarely changing or altering from its original shape, this logo is a classic loved and known worldwide.
The name itself comes from the drinks two original ingredients, coca leaves and kola nuts. The logo consists of the two words Coca and Cola in a bright red color.
Simple and effective, it certainly gets the message across when you hold the bottle of the fizzy soft drink.
You are drinking one of the most recognizable branded product in the world.
4) Nike Classic
The Nike swoosh is a definite logo nobody forgets.
Yet many are surprised to learn that this was designed by Graduate student Carolyn Davidson in 1972 for a mere $35.
I would definitely say that Nike got themselves a bargain!
The result is a brand name that is deemed so popular and cool its founds its way onto shaved heads, tattooed arms and various other personal belongings.
The success of the logo can perhaps be seen in the fact that the Nike brand has been taken by people , used and adapted to represent the cool or fun aspect of their lives.
It’s a red colored swoosh that endures in Nikes brands and products as well as sport, popular culture and the lives of many.
Another sporting brand logo, Puma is quite similar in style to the Nike brand.
It features one striking and simple element in the design to get its message across. It’s not a swoosh. This time it’s a Puma!
Usually in a deep green the Puma is set to look like its jumping over the logo’s words.
Pretty effective seeing as this is a logo for a company which supplies people with equipment and clothing to exercise and play sport in.
The Firefox logo is a relatively new brand but one which has risen quickly.
Representing a website browser which now challenges the supreme and widely used Microsoft Internet Explorer, you would expect this to be a beast of a logo and in many ways it is.
It’s not simple.
It contains many elements but yet it’s nice to look at and it draws your eye.
t took me many months to realize that the fiery swish that circles the globe is actually the top of a fox.
But then it’s taken many months for Firefox to slowly but surely take some of the market share in the website browser industry.
Perhaps it’s fitting to look at the logo from this angle then.
The BMW logo is a largely national brand representing Germany and its might as a major car supplier over the last century.
The checkerboard pattern evokes a curiosity and indeed yields clues to the origin of this car giant.
The checkerboard is in blue for the sky and white. It also reminds us of the Bavarian flag.
The overall logo is a rotating airscrew.
BMW originally built planes that bombed the factories they eventually took over.
There is a pride in this logo and a robust sense, one that reflects the very product the sell today- cars!
8 ) MTV
The MTV logo needs no introduction.
It’s a simple M shape with a more playful TV written across it.
It has appeared over the years in many guises but the overall concept remains the same.
It’s a worldwide brand and succeeds in its simple message.
It’s simple forms get the message across very quickly, something a television station needs to do, especially in this fast modern world of moving image and pop culture.
The adidas logo is another very simple brand but one that works very effectively.
It consists of three different sized triangles. Named after the founder Adolf (Adi) Dasler, the three triangle shapes reportedly represent his three sons.
The logo is an international brand and works well in getting its message across throughout various sporting venues worldwide.
10) Mickey Mouse
The Mickey mouse logo needs no introduction.
A vital part of Disney, it consists of a simple shaped silhouette of the mouse himself.
It’s a very simple shape and form but it does the job and it does it well. Children immediately recognize the brand where ever it goes and consequently so do the adults.
The logo can be seen everywhere from movies and stores across the world to even a cruising company branded with the Disney theme.
A shining example of logo design at its most successful and best.
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March 19 2009 | Xtra | Comments Off
Every year new trends emerge in logo design. Old trends from years before surface also and the odd time its always evident that logo design follows other design areas such as illustration and graphic design quite closely. This year, logo design is going all decorative with pattern being the main choice for most designers. Illustration has become very decorative over the last few years and this is definitely beginning to influence Logo Design. Here are five trends to watch out for.
1. Pattern Logos
Patterns are eye catching and hold your attention. Expect to see more of these types of logos in the future. The Museum of London have a new logo featuring patterns overlapping and full of vivid colour. There is a seventies retro feel here and it definitely makes the viewer take notice.
2. 80’s Geometry
Look at the new Olympics logo for London and you will see a prime example of this. Its brash, its pink and some might say its all over the place! Most importantly though, its different and this is perhaps what counts. It has a distinct eighties electric feel to it and its definitely become controversial. When it was released many were in outcry demanding its demise but I reckon we should give this little gem time to mature and grow on us. Will we look back at this decade in years to come and point to it as a classic design? Anything is possible!
Shapes are big at the moment and very simple to create. So much so that when Belfast City Council released their new Tourist logo a few months ago many laughed at the price tag. Coming in at around 430,000 pounds, the logo features a very expensive heart shape which could also look like a big letter “B”. Its simple and looks like it could have been created in 5 minutes but it certainly gets the message across and draws your attention.
4. Street Art
Street art is big at the moment. Its matured from its days of ridicule and trainline graffiti to sophisticated illustrations next to the windows of classy boutiques and of course the famous Banksy and his wonderful thought provoking works on random streets. Perhaps its time to put a little street art into logo design. It still has a wonderful raw feel about it and definitely catches your eye. The logo for Nuero Punks is a great example. Raw in form but brilliantly thought out, it draws your eye and has you wanting to know more immediately.
Perhaps the most classic style of logo has always been typographic and its come back in a big way over the last few months. Its simple and in that simplicity is a wonderful effective remedy for logo design. Do we need pictures and shapes to convey our message? How about just using an effective font over the words to get the message across. Upside Down productions is a great example of this. It’s a logo consisting of the words “Upside Down” literally upside down! Its easy, its light and playful and I like it a lot!
March 19 2009 | Xtra | 3 Comments »
Chew Design recently busied themselves designing for new website www.planetbelfast.com. The website aims to comprehensively become a resourse for the budding tourist in Belfast. Anyone can quickly access its user friendly pages packed full of uselful information about visiting Belfast.
The client wanted a new definate branding for the site but a design which also let the content speak volumes. Chew Design set about the task using a white page as a basis and utilizing the header of the website to give Planet Belfast that distinctive brand. The result is a website which oozes appeal and is slightly cute. Paul from Chew explains, “The client wanted to target the tourist coming to Belfast so we designed a header which would tie the entire website together and also tell the tourist that they had reached their goal, ultimately to find one of the best travel guides for Belfast on the web. We have included many well known Belfast landmarks on the header and this adds a quirky sort of illustrative feel, something which has gained a lot of positive feedback from the many visitors and tourists using the website.”
Many visitors to Belfast compliment the website saying how easy and handy it is to have all resources neatly compiled in Planet Belfast. They can reference the site on holiday or even subscribe and keep up to date via RSS feeds. All information ahs been listed on one single area to the right of the website. Lightly coloured, this allows the visitor to cast their eye easily over all information and choose the link most relevant to them. Light colours and a subtle attitude are a definate positive feature of the website.
Planet Belfast.com is now online and goes from strength to strength. It continues to ease the plans of any trip to Belfast and has become a worthwhile resource for anyone planning to visit Belfast now or in the near future.
March 13 2009 | Xtra | Comments Off
Belfast city has a new logo, part of a 12-month re-branding overseen by Belfast City Council.
According to the Irish Times the new Belfast now comes in six colours. Blue, grey, maroon, fuchsia, lime and aqua. It also has its own “bespoke” typeface (called Moment) and a range of adaptable taglines.
The heart-shaped design also doubles as the letter B, allowing a series of promotional slogans such as “B here now”, “B vibrant” and “B dynamic+”. According to the London-based branding agency that designed the new logo, Belfast’s new corporate identity is “simple and flexible (and) succeeds in reflecting the edgier side of Belfast”.
The Sunday Business Post indicates that the logo was designed by Lloyd Northover [who were] appointed to the consultancy position in June . It spent 12 months researching the perception of Belfast in current social, economic, physical, political and cultural terms, and how the city wanted to be perceived with regard to those areas in the future. Primary research and consultation was undertaken with representatives from the arts, business, development, culture, tourism, media, education and sport communities.
It took 15 months of research and cost a whopping £430,000 — but Belfast’s new heart-shaped logo was created in just a few weeks after the former Lord Mayor rejected the original version.
The Belfast Telegraph revealed that council bosses had planned to launch a different logo from the heart-shaped ‘B’. But they were left red-faced during a dinner at the Hilton Hotel in March when the then Lord Mayor Jim Rodgers refused to endorse it.
Just one month after the former Lord Mayor’s refusal to approve the original logo, brand consultancy Lloyd Northover presented the heart-shaped ‘B’ logo. The former Lord Mayor gave that design the green light at a breakfast meeting at Roscoff’s in April and the new logo was officially launched at the Waterfront Hall in June.
The new logo is very similar to others already in use in England. Food and Drink Devon paid just £7,000 for its logo four years ago, while both Blackburn and Barrow launched similar logos in spring. Belfast spent £180,000 on the creation of its logo and £250,000 on advertising, launch events and showcase promotions.
The logo can now be seen on the city’s main tourist website as well as various hotspots out and about.
March 03 2009 | Xtra | Comments Off
Chew Design recently created an identity for the topical website www.macaronikid.com. Working for Jump Media in New York created many interesting ideas and output. Communication at such a distance might be deemed a problem but not in this internet age we all live in. The collaboration was such a success that Chew design have continued the working partnership beyond the logo and branding. “Jump was looking for an agency that would deliver fast quality output consistently”, Paul from Chew states. “They seen that consistency right from the start and have stayed the course since then continually coming back to us with more work and requirements along the way”. The project was deemed so successful that Paul recently completed an advert campaign in print aimed at the website’s main users, largely hockey moms. The advert is currently running throughout the United States and the website becomes ever popular.
Macaroni Kid and its family of Publisher Moms are dedicated to delivering the scoop on all the family-friendly events and activities happening in their communities each week.
Nicki Hemby, a principal with Macaroni Kid explains the beginnings of a website aimed at spreading the word on events in and around New York. “It all started with two old friends sharing a good meal and a great bottle of wine. After catching up on work and children, Joyce mentioned an idea she had to publish a weekly newsletter for moms. Now, you must know that Joyce and I have a Lucy and Ethel relationship: She comes up with these harebrained ideas, and I back her up to the best of my abilities. But as I sat and listened, I thought, this is her best work yet!
A weekly newsletter giving moms and dads the scoop on all the weekly events in our community?
No more newspapers sprawled out on a Saturday morning looking for events? No more surfing the net trying to locate times and dates? No more hearing my friends say “where were you?” and “you missed it!”
We began publishing Hampton.MacaroniKid.com in May 2008. We feature events, shows and family hot spots on the newsletter. We email the newsletter to thousands of moms and dads each Thursday and then post the entire issue to the website.
A few months went by and one day….“Oh Ethel…..I have a great idea!” ….to say the beating of my heart stopped is an understatement. But once again, she amazed me. “Every kid is a Macaroni Kid,” she exclaimed, “not just ours. Let’s offer Macaroni Kid to mothers everywhere!”
And Macaroni Kid was born.
We hope you enjoy it.”
February 04 2009 | Xtra | Comments Off