Featured Client: Wyndham Hotels and Resorts
Design of a new Restaurant Menu with associated Identity and full accessibility on the Internet

The Brief
Wyndham Hotels and Resorts wanted a new Restaurant Menu that kept and conformed to the identity of their brand but also looked new and had a fresh approach.  The menu would also be user friendly online and easily downloadable.  Users could access any part of the menu quickly and effortlessy.  Wyndham wanted the customer’s user expereince to be of paramount importance.

Logo
Chew utilized Wyndham’s current logo set in blue but also placed it within different colored sections of the menu.  Every section of the menu would be color coded differently and brightly to encourage the user to keep browsing the pages.

Fresh Layout
Wyndham was looking for a fresh and light approach and thats what we gave them.  The entire menu was created as an easy to use and download PDF, small in size but heavy on use of color and graphics.  Wyndham restaurant’s food photos interspersed along with easily identifiable color coded titles and sidebars indicating an easy to use navigation.

Use Online or Print a Copy
Customers would have two options.  They could download the menu and use it on their home computer and prnt it out for eas of use or browse it online.  Chew included easy to use navigation on color coded sidebars on every page.  These attractive menus enabled the user to jump to various pages and sections of the menu with the click of a mouse.  Much easier than flicking through hundreds of pages!  The concept and technical innovation was well received both by client and the client’s customer base.  A job well done!

LINK www.wyndham.com