The internet can be a dangerous place to make business, you might purchase a product and not receive what you paid for, you might try a new service and face problems with the person you hired, some people will simply run away with your money, this is a fact, it happens. You never know who’s the person taking care of the website you are visiting, is it a reliable person? Will you get what you are expecting? There are just too many questions floating around, and these are the exact same questions that will be floating around your clients minds when they visit your website. The bottom line is, interacting with sellers and service providers is all about trust.

Before anything else your prospects must trust you, you need to build trust before even trying to sell anything to people. Since the internet is a place where the law is broken constantly, being a trustful source is the best possible scenario.