2016 Olympic Games Logo Design

 

 

“Pulsating with joy, union, celebration and friendship”
Tátil Design Agency descibing their logo design for the 2016 Olympic Games

The logo design has been revealed for the Olympic Games in Rio De Janeiro 2016.

The design was selected from numerous submitted ideas across Brazil.

Rio design firm Tátil were successful and won this selection process.

The logo design takes the form of three people in loose shape holding hands.

Are they dancing or playing? Or maybe they are just holding hands?

Union, celebration and friendship

Design ageny Tátil remind us what they were attempting to achieve with the design fusing “Together, different countries, athletes and peoples embrace in an individual and collective motion that reveals one of our city’s landmarks — a vibrant Sugarloaf, pulsating with joy, union, celebration and friendship.”

Comparisons

The logo supersedes the now famous London 2012 Olympic Logo and it has been compared to a number of logos and paintings already.

One such work by artist Henri Matisse, is “The Dance,” a wonderful energetic painting created in 1909.

 

January 11 2011 07:08 pm | Xtra

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