It’s hard not to compare Microsoft’s new logo design with apple’s. Both companies now use brands that are simplistic in style and measure but just how similar are their brands?
Microsoft have a new brand design.
It features four identical squares spaced evenly apart in the traditional Microsoft Windows colours and the the word microsoft in bold letters. The letters may be bold but the impact of them is downplayed slightly.
They are coloured in grey and this is presented in a nice interplay between the bold colours of the Windows logo symbol and the lettering of the word ‘Microsoft’. Its interesting to note that the logo symbol comes directly from the well known Microsoft Windows brand.
The Microsoft Windows symbol
Microsoft’s previous logo design
This approach is certainly a departure from the previous logo which only used bold letters and no symbol. Microsoft have rather cleverly taken a logo from their most popular product and seamlessly integrated it into it’s own identity.
In many respects it works well. They are acknowledging what they are good at and therefore building upon the existing brand.
The apple approach?
Taking the windows symbol and integrating it into the Microsoft brand has certainly been a bold approach. Changing and developing any well known familiar brand such as Microsoft’s will always be seen as risky.
Its true that like its rival Apple, Microsoft have created a simplistic logo design.
The new design looks clean, bold and works well.
It’s already familiar to many people and this will either be because of an awareness of the popular windows symbol or the close familiarity the simplistic branding of apple will draw from any user today.
It certainly helps refresh the Microsoft brand and will probably help it refocus and devleop its business aims and ventures over the coming years.
I can’t help but wonder what Microsoft would have come up with if they had been a little more innovative and thought outside the box.
However, the integrated use of the windows symbology works well and the retained use of colour in the four symetrically placed boxes within the logo design adds a much needed splash of colour and helps differenciate this brand from the greys and whites constantly supplied to us from apple. Long may this use of colour continue otherwise we run the risk of living in a world of colourless simplistic visuals.
The Microsoft and Apple branded stores look similar.
In many ways Microsoft have followed the design approaches of Apple but they have still injected some of their own personality to help make this new logo design unique.
Chew Design create graphic design for clients throughout Northern Ireland and beyond. Based in Belfast, we find ourselves creating a lot of graphic design for clients in Belfast.
Here’s a small selection of work created for clients in Belfast. Hopefully these designs help add to the already rich and creative examples found throughout the city.
Creating graphic design in Belfast is a pleasure, largely due to the fact that a thriving creative industry already exists here.
The standard of design work found amongst the many design agencies throughout the city is high and this challenges our studio to continue producing a consistent high quality of graphic deisgn work.
Here’s a recent showcase of excellent examples of graphic design we have created for clients in Belfast.
Client: Play Therapy Northern Ireland
We created the logo design and then a leaflet design for this therapy group based in Belfast and Derry/Londonderry. They work with children so colours are bright and playful. The logo design largely informed the look and feel of the leaflet.
Client: Challas Spit Roast
Challas Spit Roast provide event and party catering services throughout Belfast and beyond. Chew Design have created all graphic design services to this thriving catering company keeping the design fresh and contemporary yet also consistent and structured.
Client: Richview Regeneration Centre
Richview Regeneration Centre is located in Belfast and serves a community near the city centre. Chew Design created the centre’s branding which can be seen on the front of the building as well as informational signs and literature associated with the centre.
Client: Intelligence Software
Intelligence software is a recruitment software company inBelfast. We developed the logo design and stationary items such as business cards for Intelligence. The design works well and helps promote the services offered by this vibrant software company.
Client: Brassneck Theatre Company
Brassneck Theatre Company are based in Belfast and have been resposible for many successful theatrical productions. We created the brand for Brassneck and this helped them increase their presence on the local drama circuit as a result. Their theatrical productions have made it as far as New York.
This is a small selection of work to give you a preview of graphic design we have created within the Belfast area.
When hiring a graphic designer you want to be sure they will cope with all the challenges you give them. Here’s a quick guide on how to best hire a graphic designer you know will help you.
What type of graphic design do you need?
There are many types of graphic design, examples including logo design to leaflet design and business card design to website design. Identify what type of design you need and then make sure your graphic designer is up to the task.
Check their portfolio of work to make sure they have created a good body of work. Make sure the design work is of a high standard. By checking this out you will be making sure that your making a good choice when it comes to choosing a graphic designer to fulfill your graphic design needs.
I’m not sure about the process or whats needed to get my project done.
A good test of any graphic designer is how helpful they are when interacting with clients. You can use the preliminary discussions you have with your graphic designer to decide if you can have a good working relationship with them. After all, you may need to get further items designed as your business grows so its nice to know you can personally work well and interact with a designer.
Your graphic designer should be able to answer any questions you may have. Remember, its ok to not know everything about the graphic design process. This is why your hiring a professsional. In turn that professional should be helpful and knowlegable. A graphic designer that can answer your questions effectively will undoubtedly be able to take your task in hand and help you.
What futher design services does the graphic designer offer?
As your business grows so too will your graphic design needs. You may be only wanting a logo designed now but in a few months you may decide you need a leaflet designed, perhaps some business cards or even a website.
Make sure you choose a graphic designer that offers all these services. It means working on another graphic design project in the futrure will be easier, especially if you can rely on your graphic designer to work with you as your business needs grow and develop.
Can I have a quote?
Before you consider a graphic designer always ask for a quote. Graphic designers tend not to publish a pricelist and finding prices for graphic design work can be difficult. Most graphic design work is client specific and so price depends upon the actual aims and needs of your individual project. You want a unique design for your business and so in turn designers like to quote tailored, accurate pricing to individual clients.
A graphic designer should always be able to give you a free, obligation free quote for the graphic design services you require. Take note of how punctual the designer is in providing you with a quote. This will give you a good indication of how organised and timely the designer will be when it comes to providing the graphic design service you need.
Is the price low or high?
Evaluate the price a graphic designer will gve you for the graphic design needed. A price will normally indicate how experienced that particualr designer is with regard to the graphic design services they offer. Its up to you to decide how much your willing to pay for those services.
A number of quotes from different designers will all give you a variety of prices. Too high will cost you but probably indicates that you would be hiring a deisgner with years of experience. This would be reflected in the quality of work that designer will create for you. Too low a price will suggest the designer is only starting out in their career and you may feel short changed when it comes to the design outcome produced.
Chew Design are a graphic design agency in Belfast Northern Ireland. We thrive on the good relationships we have with our many clients and enjoy the interaction the many projects we work on achieves. We are always eager to work on new projects and quote for new work. If you need a graphic designer consider Chew Design.
We recently compiled a variety of excellent graphic deisgn work samples and edited them into a quick showcase video.
The task was fun and reminded us of the many exciting graphic design pojects we have worked on over the last while. The video has been placed on youtube and we are enjoying the positive feedback we have received since posting it on the website.
We wanted to create a video that showed our best work but also left viewers wanting to see more. We therefore created a 30 second video with quick flashes of graphic design samples from our portfolio.
The idea is to give potential clients a quick preview of our work and also leave them wanting to see more or contact us for chat about their graphic design needs.
Here’s the video, a showcase of graphic design from Chew Design.
We worked for Wyndham Hotel Group in Pheonix producing a menu that would ultimately end up printed or downloaded from the website.
The menu design therefore had to be versitile, having both print and website functions to cater for.
We took inspiration from the already established bradning of the hotel chain using the attractive blue colour they use and added the logo design of the hotel group throughout the menu.
The menu is separated by blocks of background colour, each colour grouping parts of the menu into distinct meal times such as breakfast, lunch or dinner. Items on the menu are listed in a simple straight forward manner with product photography added at keypoints to highlight superior offerings and whet the appetite.
The result is a colourful menu that combines the hotel branding and colours to highlight an attractive menu for hotel guests.