Archive for April, 2009

+Logos that are just Twitterific!

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The Twitter bird logo is one fine example of how logo design can change over time.  Sure, there’s the standard icon set available.  Download the vectors, grab the Png file and resize the image for your blog or website.  But it seems that Twitter’s faithful just aren’t content with this. Many have decided to produce Twitter icons and logos themselves.

One Logo, Many Variations
I have never seen so many different variations of one logo!  They are all different and unique to the user that created them.  Search google for a twitter bird icon for example and you are bound to come across a large number of different looking tweeting birds which are free to use anywhere you like.

It seems the general public have fallen in love with twitter and as a consequence they have a deep love for the symbol of this relatively new website.  Twitter is now well known for changing the face of social networking.  Information is more personal.  It is fast, intuitive and sometimes even silly.  Could Twitter also be responsible for a change in attitude towards logo design?

Is the attitude towards Logo Design changing?
We all know and respect the logo design formula.  You visit a well respected website which has been carefully branded to the hilt.  You accept that brand and learn pretty quickly to recognize it next time you see it.  I guess that’s why it is there in the first place.  But what happens when, next time you visit that site the branding has been changed or you decide to change it yourself?

That’s exactly what has happened over at Twitter.com.  Visit numerous blogs which conjure up Twitter updates from different people.  You will very rarely come across a similar logo or icon branding this piece of hearty news.  The rules of the Internet are being rewritten yet again and it seems that Logo design isn’t immune to such changes.

I do wonder if this craze will catch on.  Imagine people willingly redesigning such famous branded websites such as BBC News, the Guardian or even Facebook.  Would it matter?  What’s the value in having a consistent brand?  Recognition for one.  Check out these weird and wonderful  twitter Logo creations!

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April 17 2009 | Xtra | Comments Off

+Crowdsourcing the New Logo for Tweet Photo

tweet-photo-logo.pngTweet Photo, effectively the next hottest thing since twitter has asked the masses for a new logo to promote itself with.  The company is looking for Twitter users, who will effectively become their core customers, to provide feedback and vote for their favorite design.

The closing date for graphic designers to submit their logo into the contest is April 14, 2009 at 12:03am GMT.  Many companies are now “crowdsourcing” and its proving to a be a cheap and effective way to get the best design out there.

Twitter Crowdsourcing
Twitter is no stranger to crowdsourcing.  Twitter effectively did crowdsourcing with its bird design, purchasing it for $10 to $15, an iStockphoto spokeswoman told wired.com.  According to Rodney Rumford, Co-Founder of TweetPhoto, “There’s no better way to engage your customers than to have them design and vote upon your creative needs.”

Crowdsourcing is a simple concept.  Twitter asks for a new logo and send out thousands of invitations to its users and designers.  Those people recognize the benefit of producing what will be a world famous logo and send through their best work and ideas.  The result?  A definite excellent logo one would hope!

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Instant Classic?
Take twitter’s current bird logo.  Its simple and arty and the best thing about it is the fact that its fast becoming instantly recognizable on any website it is shown.  One could even go as far as to say that the Twitter logo even enhances a website, making it look more cool,  happening and with it.
I’m guessing Twitter gets a lot of responses for this logo request.  Hell, I’m even tempted to enter an idea myself.  You know what they say.  If your not in you can’t win!  Good luck to us all!

Related Articles

TweetPhoto Blog

A Picture Is Worth A Thousands Tweets

TweetPhoto: Another one to Tweet your pictures to Twitter

April 06 2009 | Xtra | 2 Comments »

+London Logos Branding a City

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London Olympics
Look at the new Olympics logo for London!  Its brash, its pink and some might say its all over the place! Most importantly though, its different and this is perhaps what counts. It has a distinct eighties electric feel to it and its definitely become controversial. When it was released many were in outcry demanding its demise but I reckon we should give this little gem time to mature and grow on us. Will we look back at this decade in years to come and point to it as a classic design? Anything is possible!

 

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Museum of London
Patterns are eye catching and hold your attention. Expect to see more of these types of logos in the future. The Museum of London have a new logo featuring patterns overlapping and full of vivid colour. There is a seventies retro feel here and it definitely makes the viewer take notice.  This is perhaps, like the London Olympics logo a new modern design which may take a few years to be appreciated by the public.  In essence its not your typical museum type logo.  This is a strength and not a weakness.  It allows the logo and consequently the Museum of London brand to stand out from the crowd in a creative way.  It would be interesting to compare visitor figures to the logo and its introduction within the museum brand.  Perhaps there is a report on that somewhere.

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Think London
A logo with a lot happening in it!  It’s a tourism logo intended to promote London on the international stage.  Johnson Banks designed it.  Heres what they have to say..” Think London’s job is to sell the city as a location to the world’s businesses. ‘Forget Paris, Berlin, Beijing, set up in London instead’ is their pitch. So how do you distill all that London has to offer into 1 symbol? Well, you don’t. You use 45. We twisted the famous skyline 180 degrees into a reflection and made a new skyline out of all the other factors that would help you choose the city.”

We have seen this idea before and many will argue its now fast becoming over used.  City skylines rearranged into a cool looking graphic so that people will notice it and say “wow”.  The concept kind of works here though.  Its in cool blue and it looks cool.  The reflection shows elements from the real London skyline, whereas the upper skyline contains the new symbols.  To the potential traveler thinking about visiting London I think it works.  Its full of fun and things to do, just like London.  Its attractive,  eye catching and real.

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London Underground
A timeless symbol of quality.  Designed by Edward Johnston, in 1918, this logo needs no introduction.  It’s a roundel, usually red with the name of the appropriate station placed along the middle.  The logo design has become an international symbol for London. And one many Londoners are proud of.  It can be found in all the tube stations throughout the city and beyond.  The logo is so famous it has been used for other things as well.  There are many references in culture to the logo, including parodies of it using different station-names, particularly in London advertisements for unrelated products & services. I would guess that this logo is going to be around for a long time to come.

April 03 2009 | Xtra | 2 Comments »

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