Gary Stewart approached Chew Design and asked me to create a logo and branding for his new restaurant, “Tartine”.
This would be a new restaurant situated within the already established Distiller’s Arms Pub in Bushmills. Gary had just bought the premises and wanted to obviously change things about a bit and give the business a fresher feel.
Logo Design Brief
Gary wanted to keep the original typeface and logo of the Distiller’s Arms but have a new cool idea for the Tartine Restaurant. At the time he described his thoughts on the design saying,
“I want to add a new “chic” factor with the addition of a restaurant within the premises eg TARTINE at Distillers Arms. Obviously, the restaurant name being Tartine. I am having a mostly cosmetic refurb/makeover done with more modern fabrics,wall colors,lighting
and aesthetic work done at the outside main entrance.
I am happy with the actual distillers logo/typeface but need a cool idea for Tartine I suppose it is a starting point.”
Beyond that, Gary left all design work to me. I had free rein. This can sometimes be a blessing or a hindrance but in this case it helped things along immensely. After a few brainstorming sessions and a quick bit of research into the Distiller’s Arms I came came up with a number of ideas. Many would link to the historical ties of the actual pub, it having been the home of the Bushmills Distillery owners for many years. The pub had obviously taken its name from this bit of history and I felt that Tartine could possibly benefit from this as well.
Development of an Idea
Upon receiving the first batch of ideas Gary immediately picked one that he preferred over all others. It was the logo with the barley symbol that caught his eye. The barely symbol comes loosely from the historical ties the pub has with the Bushmills Distillery. Whiskey is made there and barely is used to make whiskey. Gary liked this logo and so I set about developing ideas about colour, layout, spacing and font around this chosen design. Gary was very specific about colour. He wanted the logo to tie in with the new interior colours of his restaurant and also compliment it. He mentioned plum, purple, aubergine, greys, black as colour preferences and I certainly stuck to this set of requirements. Experimenting with colour allowed the design to breathe and develop. I sent through a number of design alternatives.
Refining the barley
Gary was delighted with these samples and became very specific about how he wanted the logo to look. The font needed a little work. Gary liked the idea of elongating a few letters. This would enhance the logo further but we had to be careful. Too much manipulation would make the text and font unreadable. He liked gray and aubergine. He also wanted me to try placing the logo on an oval shape. This would give the design a little more consistency and perhaps tie it in with the theme of its parent pub, the Distillers Arms. I experimented with circular and oval shapes and sent through another batch of samples.
We had pretty much nailed it with this last batch of samples.
Gary picked one that caught his eye and I finalized it for him. The logo is simple, light in colour but definitely effective. It sets the mood almost immediately for Gary’s new business venture. Gary was delighted. “ You did a great job! Things are beginning to heat up with Tartine and im now at the stage where i need more hours in the day.
Its all good!!”
Another happy client. Another great logo!
LINK TO DISTILLERS ARMS WEBSITE www.distillersarms.com
March 31 2009 | Xtra | Comments Off
Picked up a copy of “The Encyclopedia of Fonts” last weekend in Chapters Bookstore in Dublin. No Designer should be without this book! Authored by Gwyn Headley, it has an extensive list of fonts. The handiest part of the book is the fact that it includes handy preview images of the font showcasing what it will look like from A to Z. Ive already started using it when designing logos for clients.
Can’t find the Font
On numerous occasions a client will contact me and request that I include a certain font in the design I’m working on. No problem there. But normally all I will get is an image of the font and not a name. Its always very hard to find the font on this occasion and Ive spent hours searching online before. Hopefully this book will solve such a problem. It has already come in very useful and I’m finding it a lot easier to specify certain fonts as particular candidates for chosen logos and other designs Im working through. Thank you Gwyn Headley for compiling such a nifty little solution to the age of problem of finding that illusive font!
An Instant Reference
From the Book’s Introduction, “The age of the personal computer has occasioned a flood of new fonts but there has been no equivalent graphic revolution to the invention of sans serif in 1816 or slab serifs in the 1840’s. Today’s trend is to produce variations in weight and style from the basic same design. A font may now appear as lineale, serif, slab serif, monospaced and monocline, with weights ranging from Ultra Light Compressed to Extra Black Extended- creating a complete family suited to all tasks.
The Encyclopedia of Fonts traces these developments over time. It provides a visual guide to text fonts- designed for maximum legibility and display fonts designed to attract attention. Chronological listings show how these new ideas have been introduced and how designs have developed. Well informed witty notes reveal the origin of many font names. This is an instant reference for the graphic revolution of the last 25 years”.
I have discovered many new fonts within this reference, one such being Bobo by SE Norton and Tim Ryan. Its one of the relatively new fonts having been designed in 1995. A playful take on typeography, it signifies a growing resource. This book is highly recommended as a method of understanding the scale and development of the font within logo and graphic design today. I for one will definitely be keeping it on my designer’s desk as a handy reference in future.
March 27 2009 | Xtra | Comments Off
The British Government and logo design. A likely match? Possibly not and definitely not in the case of the logo redesign for the Office of Government Commerce, the OGC. When turned on its side the new logo looks a little rude. How long did it take for someone to recognize this when the logo was revealed? Five minutes! Apparently employees spotted the mistake as soon as it was revealed.
A spokesman for OGC said: “It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC – and it is not inappropriate to an organisation that’s looking to have a firm grip on Government spend.”
The logo, for the Office of Government Commerce, was intended to signify a bold commitment to the body’s aim of “improving value for money by driving up standards and capability in procurement”. I’m sure it does just this. It’s a simple idea- robust and official but one can’t ignore the fact that it looks like a man with an erection. I wonder why this wasn’t spotted in the design studio before the logo was passed and approved for the client.
The simple answer is we are all human and mistakes do happen. Designers are peculiar folk. We get so wrapped up in an idea and work on it for hours, days even that we sometimes miss the obvious. When designing I always try and get a second opinion. Perhaps this is a good example of why a second opinion counts for so much. I for one will be asking others to take a quick glance at projects I’m working on just to be sure!
March 25 2009 | Xtra | 1 Comment »
A look at some of the most enduring logo designs of all time.
1) World Wildlife Fund
A simple illustration of a Panda is all it took to make this highly recognizable logo and instant classic.
It’s usually found in black and white but sometimes the black can be replaced by another color such as green or something similar.
The Panda isn’t very detailed but this is where the logo succeeds. It doesn’t have to be and it most certainly gets the message across.
The logo is known throughout the world and sometimes can be seen without the “World Wildlife Fund” written under it.
Perhaps it’s true mark of success can be taken from the fact it doesn’t need words for people to instantly know what it is and stands for.
Another visual treat is the Batman logo.
Instantly recognizable, this logo also rarely needs words to accompany it and is usually spotted in black and yellow.
The main form is taken from the simple illustration of a bat. Nothing is over complicated.
The illustration is not detailed and lends itself more towards a simplified symbol which is ultimately readable by just about anyone.
A classic form which has been used time and time again. It has been used throughout the Batman movies and on many other forms of merchandise. In fact anything can be found sporting this logo presently, helped along by the fact that it’s judged by most to be cool.
You will probably find it next time you’re out looking for a T-shirt on a hot day!
A worldwide brand such as Coca Cola needs no introduction, nor does its logo.
Known throughout every corner of the world, the Coke logo is perhaps a shining example of how best to market a product.
Rarely changing or altering from its original shape, this logo is a classic loved and known worldwide.
The name itself comes from the drinks two original ingredients, coca leaves and kola nuts. The logo consists of the two words Coca and Cola in a bright red color.
Simple and effective, it certainly gets the message across when you hold the bottle of the fizzy soft drink.
You are drinking one of the most recognizable branded product in the world.
4) Nike Classic
The Nike swoosh is a definite logo nobody forgets.
Yet many are surprised to learn that this was designed by Graduate student Carolyn Davidson in 1972 for a mere $35.
I would definitely say that Nike got themselves a bargain!
The result is a brand name that is deemed so popular and cool its founds its way onto shaved heads, tattooed arms and various other personal belongings.
The success of the logo can perhaps be seen in the fact that the Nike brand has been taken by people , used and adapted to represent the cool or fun aspect of their lives.
It’s a red colored swoosh that endures in Nikes brands and products as well as sport, popular culture and the lives of many.
Another sporting brand logo, Puma is quite similar in style to the Nike brand.
It features one striking and simple element in the design to get its message across. It’s not a swoosh. This time it’s a Puma!
Usually in a deep green the Puma is set to look like its jumping over the logo’s words.
Pretty effective seeing as this is a logo for a company which supplies people with equipment and clothing to exercise and play sport in.
The Firefox logo is a relatively new brand but one which has risen quickly.
Representing a website browser which now challenges the supreme and widely used Microsoft Internet Explorer, you would expect this to be a beast of a logo and in many ways it is.
It’s not simple.
It contains many elements but yet it’s nice to look at and it draws your eye.
t took me many months to realize that the fiery swish that circles the globe is actually the top of a fox.
But then it’s taken many months for Firefox to slowly but surely take some of the market share in the website browser industry.
Perhaps it’s fitting to look at the logo from this angle then.
The BMW logo is a largely national brand representing Germany and its might as a major car supplier over the last century.
The checkerboard pattern evokes a curiosity and indeed yields clues to the origin of this car giant.
The checkerboard is in blue for the sky and white. It also reminds us of the Bavarian flag.
The overall logo is a rotating airscrew.
BMW originally built planes that bombed the factories they eventually took over.
There is a pride in this logo and a robust sense, one that reflects the very product the sell today- cars!
8 ) MTV
The MTV logo needs no introduction.
It’s a simple M shape with a more playful TV written across it.
It has appeared over the years in many guises but the overall concept remains the same.
It’s a worldwide brand and succeeds in its simple message.
It’s simple forms get the message across very quickly, something a television station needs to do, especially in this fast modern world of moving image and pop culture.
The adidas logo is another very simple brand but one that works very effectively.
It consists of three different sized triangles. Named after the founder Adolf (Adi) Dasler, the three triangle shapes reportedly represent his three sons.
The logo is an international brand and works well in getting its message across throughout various sporting venues worldwide.
10) Mickey Mouse
The Mickey mouse logo needs no introduction.
A vital part of Disney, it consists of a simple shaped silhouette of the mouse himself.
It’s a very simple shape and form but it does the job and it does it well. Children immediately recognize the brand where ever it goes and consequently so do the adults.
The logo can be seen everywhere from movies and stores across the world to even a cruising company branded with the Disney theme.
A shining example of logo design at its most successful and best.
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March 19 2009 | Xtra | Comments Off
Every year new trends emerge in logo design. Old trends from years before surface also and the odd time its always evident that logo design follows other design areas such as illustration and graphic design quite closely. This year, logo design is going all decorative with pattern being the main choice for most designers. Illustration has become very decorative over the last few years and this is definitely beginning to influence Logo Design. Here are five trends to watch out for.
1. Pattern Logos
Patterns are eye catching and hold your attention. Expect to see more of these types of logos in the future. The Museum of London have a new logo featuring patterns overlapping and full of vivid colour. There is a seventies retro feel here and it definitely makes the viewer take notice.
2. 80’s Geometry
Look at the new Olympics logo for London and you will see a prime example of this. Its brash, its pink and some might say its all over the place! Most importantly though, its different and this is perhaps what counts. It has a distinct eighties electric feel to it and its definitely become controversial. When it was released many were in outcry demanding its demise but I reckon we should give this little gem time to mature and grow on us. Will we look back at this decade in years to come and point to it as a classic design? Anything is possible!
Shapes are big at the moment and very simple to create. So much so that when Belfast City Council released their new Tourist logo a few months ago many laughed at the price tag. Coming in at around 430,000 pounds, the logo features a very expensive heart shape which could also look like a big letter “B”. Its simple and looks like it could have been created in 5 minutes but it certainly gets the message across and draws your attention.
4. Street Art
Street art is big at the moment. Its matured from its days of ridicule and trainline graffiti to sophisticated illustrations next to the windows of classy boutiques and of course the famous Banksy and his wonderful thought provoking works on random streets. Perhaps its time to put a little street art into logo design. It still has a wonderful raw feel about it and definitely catches your eye. The logo for Nuero Punks is a great example. Raw in form but brilliantly thought out, it draws your eye and has you wanting to know more immediately.
Perhaps the most classic style of logo has always been typographic and its come back in a big way over the last few months. Its simple and in that simplicity is a wonderful effective remedy for logo design. Do we need pictures and shapes to convey our message? How about just using an effective font over the words to get the message across. Upside Down productions is a great example of this. It’s a logo consisting of the words “Upside Down” literally upside down! Its easy, its light and playful and I like it a lot!
March 19 2009 | Xtra | 3 Comments »